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prigupta31

How Social Networks Are Changing Mobile Advertising - 0 views

www.cio.com/...anging-mobile-advertising.html

Advertising Revenue Advertising Spending Mobile Advertising

shared by prigupta31 on 23 Jan 15 - No Cached
  • prigupta31 on 23 Jan 15
     
    More than 60 percent of the $6.8 billion expected to be spent on social advertising in the U.S. QUOTE: "'People tend to go on Facebook and mobile platforms the way that people use mobile a lot, which is kind of as a time-waster. You use mobile when you're in line, when you're commuting, when you're waiting for something. It's not what we all use when we're sitting at our desks doing our jobs,' she (Rebecca Lieb) says. 'So it's about not being interruptive, it's about being informative and interesting. It's really a dimension of content marketing, which is the marketing of attraction much more so than it is the marketing of interruption.' Shifting dollars from online or traditional advertising to mobile has taken longer than most expected, says Albright. But the money is flowing now and it will continue to grow as the makeup of advertisers gets more diverse, he says."
prigupta31

AdAge's 2014 Marketing Fact Pack - 0 views

gaia.adage.com/...MFPweb_spreadsv2.pdf

AdAge Advertising Ad Spending

shared by prigupta31 on 23 Jan 15 - No Cached
  • prigupta31 on 23 Jan 15
     
    Released at the beginning of 2014. Some really great facts, but focused on Internet advertising as a whole as opposed to breaking it down into social networks and other types of Internet advertising. I e-mailed you guys the 2015 Pack (it's only available for download right now). Subject line of the e-mail is "AdAge 2015 Marketing Fact Pack."
Chris Shannon

Path's kiss of death compliment: "It's hugely popular in Indonesia!" | PandoDaily - 0 views

pando.com/...ts-hugely-popular-in-indonesia

Social Networks path

shared by Chris Shannon on 22 Jan 15 - No Cached
  • Path today is largely irrelevant to mainstream US consumers and has become an afterthought among Silicon Valley investors and employees
  • The app ranks 5th among social media apps in Indonesia (10th overall), 15th in Niger (148th overall), and 17th in Saudi Arabia (79th overall), but nowhere else does it crack the Top 20.
  • show a company catering to this emerging market audience with features like sticker packs that are less likely to translate in North America and Europe.
  • ...7 more annotations...
  • This type of bloat and the company’s flashy office space contributed to a burn rate that was as high as $2.5 million per month at one point, according to sources close to the company.
  • including his obsessiveness over design and his proclivity for spending
  • ath offers a $14.99 annual Premium subscription, as well as monthly and a la carte options. How big that business can become is another matter, however.
  • It was up against Instagram, which had none of those same advantages, and yet won handily.
  • caving on Path’s initial 50-person network size limits and then getting distracted by competing around photo-sharing with the more popular Instagram
  • Foursquare has raised its own warchest of $162 million at ever increasing valuations. But it has faced serious headwinds with recent rounds – while struggling to grow its audience beyond a few million loyal users and to drive real economic value from their location-sharing activity.
  • And Foursquare still has a primarily North American audience, not to mention heaps of real-time location and intent data to wave in front of advertisers.
ecwesche21

New Facebook Rules Will Sting Entrepreneurs - WSJ - 0 views

www.wsj.com/...sting-entrepreneurs-1417133694

Facebook Marketing

shared by ecwesche21 on 22 Jan 15 - No Cached
  • That’s because, as of mid-January, the social network will intensify its efforts to filter out unpaid promotional material in user news feeds that businesses have posted as status updates.
  • Businesses that post free marketing pitches or reuse content from existing ads will suffer “a significant decrease in distribution,” Facebook warned in a post earlier this month announcing the coming change.
  • More than 80% of small companies using social media to promote their businesses list Facebook as their top marketing tool, followed by LinkedIn and Twitter, according to a recent survey of 2,292 small businesses by Webs, a digital services division of Vistaprint
  • ...4 more annotations...
  • Facebook’s paid-advertising options have become more effective recently and that companies should view Facebook as a tool to “help them grow their businesses, not a niche social solution to getting more reach or to make a post go viral.”
  • But, he says, organic reach is only one of several reasons companies benefit from having a presence on Facebook. Last month, there were more than one billion visits to Facebook pages directly. “Having a presence where you can be discovered still has a ton of value,” he says. “We don’t want them to spend any dollar with us unless it’s doing something spectacular to help them grow their business.”
  • Businesses used to own their consumer relationships through email or other in-house marketing channels, or to buy them from newspapers, television and other traditional media outlets through ads. “But Yelp and now Facebook are trying to peddle a third model, he says: “renting—in which a business can build a community but never own an audience on a platform.”
  • Some small-business owners say they have begun to accept Facebook as “a pay-to-play marketing channel” for businesses.
  • ecwesche21 on 22 Jan 15
     
    Facebook promoted posts
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